Shannon Hiramoto owner of machinemachine apparel

The Maker

Machinemachine uncommon wearables are designed and sewn on Kaua'i by me, Shannon Hiramoto.

I started this line in 2007 with the desire to create garments which reflect the individuality of each wearer. I love this work!

When I'm not cutting and sewing I love to: Spend time with my husband and our 1 year old daughter, who is hilarious; Catch up on literature that I shouldve read in highschool; Attack the beach with sporadic surfs and dips.  


100% Happily Handmade on Kaua'i

Happy clothing: The handmade movement which machinemachine is proud to be a part of seeks to dress the world in happily and ethically made, non-sweatshop, human-centered manufacturing processes. 

Happy customers: With the purchase of our dresses comes complimentary alteration services (hemming, trimming, taking items in/out, mending). It's my deepest hope that machinemachine garments are worn for years and years, remaining a beloved piece in one's wardrobe and then passed along to another lovely person to spend time in (see the below section about my Buy Back Program).  

Comfort, Fit, Quality

Our garment's fabrics are soft, durable, and breathable. For machinemachine signature dresses, I select stretchy knit fabrics which fall nicely against and away from the body for the most flattering silhouettes possible. All of our garments are designed for maximum comfort without sacrificing style.      

Many customers are pleased with the no-nonsense packability and versatility of our garments---making them ideal for travel and all-day wear. Over the years, I've seen women rock machinemachine to the beach, work, weddings, and big nights out. One of the most common refrains I hear is: "I live in this dress!"  We pride ourselves on blending function with beauty. 

Craftsmanship is extremely important to me. In the modern era of fast flimsy fashion, I am proud to offer customers another option. Machinemachine is designed to defy fashion trends and seasonality--with timeless bold style.  

Buy Back Program

One of my great desires is that my pieces do not contribute to the wasteful fashion industry. I want my clothing to be long-loved and worn for years, beyond seasonal trends. If a customer becomes bored with one of my pieces, I ask that they bring it to my shop --Workshop: A collective-- and I will exchange their gently worn garment for 50% off one new machinemachine garment (non-sale items only). Meanwhile their used dress, skirt, blouse, or pant are able to be re-sold as secondhand machinemachine for a nice economical price to another customer. Hopefully everyone wins with this Buy Back Program.

Easy Returns & Exchanges

Send your item back if anything doesn't work for you for a refund or exchange. Contact us for more information about the process. 

Shipping Methods

We ship domestic and international via the United States Postal Service. If an item is under 13 ounces it will go First Class, if it is 14+ ounces it will ship Priority Mail. Orders are packed and shipped in 2-5 days. If you need express services, please contact us. 

What's next for machinemachine?

I don't know! I never dreamed I'd be still hard at work sewing nearly 10 years later...and loving it just as much as I did on Day 1. The company has evolved over the last decade and I am eager to see what happens next.

The next few projects I'm excited about are: The re-boot of my brick and mortar shop Workshop--A Collective located in Lawai on Kauai, working with my embroidered Bag and Clutch line, collaborating with local companies I admire (for instance, this year Kealopiko and I are making some cute things together), deepening my relationships with local manufacturers (like Kauai's premier bikini company Kaikini), exploring surface design with screenprinting and blockprinting on fabric, handprinting all of my hangtags with my father in his letterpress studio (Goofy Foot Press), and sewing lots of new dresses